Building a website is just the first step. You want it to be found! Search engine optimization takes research, an understanding of your business and audience, and a constant eye on ever-changing search algorithms.
We look at the whole picture: local SEO so nearby customers find you on Google Maps, on-page and technical SEO so search engines understand and trust your website, and a content strategy that keeps you growing. Our Waterloo SEO team has taken clients from the fifth page of Google to the number one spot for their key search terms. It took months of on-site and off-site optimization, and sometimes well-placed ad campaigns, but it worked. All initial consultations are free and take just 15 to 20 minutes to see if we’re a good fit.
Search engines reward websites that are relevant, trustworthy and easy to use. Our SEO work covers all four areas, so nothing holds you back.
Google Business Profile optimization, Google Maps, reviews and consistent local listings, so nearby customers find you first.
Keyword research, page titles, headings, descriptions, internal links and schema markup on every important page.
Site speed, Core Web Vitals, mobile usability, crawling and indexing, sitemaps, HTTPS and redirects that preserve your rankings.
Topic and keyword planning, service and location pages, and blog content that answers what your customers are searching for.
Prices below are based on a typical 5–10 page website. Larger websites need a custom quote, since more pages mean more work to enhance.
SEO Kickstart & Ranking Boost
Price based on a 5–10 page website. Larger websites require a custom quote.
Reach Higher & Keep Your Spot
Advertising budget not included. Additional services require a custom quote.
A few examples of our search engine optimization work. Hover over one to see what it is.
Good SEO is an experiment that never ends: measure, change one thing, measure again. We start with data, fix what’s holding you back, then keep refining month after month.
You’ll work directly with Craig and Brenda from the first conversation to the final file. No account managers, no outsourcing, and no surprises on your invoice.
Phase 1 · Research and audit
We audit your website’s technical health, content and local listings, research the keywords your customers use and study your competitors.
Phase 2 · Fix the foundations
We fix technical issues, improve titles, headings and descriptions, add schema markup and set up your Google Business Profile and Search Console.
Phase 3 · Create and connect
We plan and improve service, location and blog content around real searches, and build local citations and quality links.
Phase 4 · Report and refine
Every month we report rankings, traffic and leads in plain language, then adjust the plan based on what the data shows.
Search engine optimization is the work of making your website the best answer to the questions your customers type into Google. Search engines want to show results that are relevant, trustworthy and easy to use. SEO improves your website on all three fronts.
Can search engines crawl and understand your site? We check page speed, mobile usability, indexing, redirects, broken links, structured data and site architecture, and fix what’s holding you back.
Does each page clearly answer a search? We research keywords, then improve titles, headings, descriptions, internal links and content so every important page targets the right searches.
Do you show up in Google Maps and the local pack? We optimize your Google Business Profile, build consistent local citations and create location and service pages for the areas you serve.
Are you the most helpful source on your topic? We plan content that answers real questions and earns links and mentions from reputable sites over time.
Rankings are only useful if they bring in customers. We track the measures that matter to your business: organic traffic, calls, form submissions, bookings and sales from search, alongside keyword positions and technical health.
Every month you receive a plain-language summary of what we did, what changed and what we recommend next. No jargon-filled reports, no vanity metrics. As scientists, we approach SEO like an experiment: measure, make a change, measure again.
For most local businesses, the most valuable searches include a place: “dentist Waterloo”, “renovation contractor Kitchener” or simply “near me”. Ranking for those depends heavily on your Google Business Profile, reviews, local citations and location-relevant content on your website.
We help businesses in Kitchener, Waterloo, Cambridge, Guelph and across Ontario build a strong local presence, and we practise what we preach: our own site is built with the same techniques we use for clients.
SEO builds momentum over time. Every website is different, but most follow a similar pattern.
Audit, keyword research and technical fixes. Google Business Profile and Search Console set up, and pages re-optimized.
New and improved content, local citations and links. Rankings for less competitive searches usually start to climb.
Momentum builds. More competitive searches improve, and traffic and enquiries from search grow steadily.
Defend and expand: refresh content, target new searches and keep ahead of competitors.
Search engine optimization is the process of improving the quality and quantity of traffic to your website from search engines. It focuses on unpaid, “organic” results, so it’s all about your website’s content, structure and reputation rather than paid ads.
Most sites see movement within a few months, with stronger results over six months to a year. Competitive terms take longer, which is why our Soar plan is monthly.
We start with an SEO audit to see where you stand, then propose an ordered plan over a few weeks or months. New websites get SEO built in from the start, at a level that depends on your package.
Local SEO helps people nearby find you, especially in Google Maps and the “near me” results. It focuses on your Google Business Profile, reviews, local listings and location pages.
Technical SEO makes sure search engines can crawl, understand and trust your website: fast load times, mobile usability, clean page addresses, sitemaps, HTTPS and redirects.
Yes. Fresh, relevant content builds your authority, adds keywords and gives people a reason to visit and link to you. We can plan topics or write content for you.
No. Ad budgets are separate and agreed with you up front. We manage Google Ads and social campaigns as separate services.
Nobody honest can guarantee rankings. We guarantee ethical, thorough work, clear reports and straight answers about what’s realistic.
We offer one-time SEO audits and setups plus monthly SEO packages. Costs depend on your goals and competition. Our free estimate form gives you a ballpark.
Keywords are the words and phrases people search for. We choose them based on search volume, competition and, most importantly, how likely those searchers are to become customers.
Reviews are an important local ranking factor and influence whether people click. We can help you set up a simple process for asking happy clients for reviews.
Yes. We work on WordPress, Shopify, Wix, Squarespace and custom sites. We start with an audit to see what can be improved.
