Words that rank and convert

Content Writing & [ice]SEO Copy[/ice]

Content writing and SEO copywriting for websites: clear, engaging pages and blog posts written for real people and search engines, by a team that knows your site.

Your story, well told Content That Works as Hard [ice]as You Do[/ice]

Words are what search engines read and what convinces visitors to call you. But writing website content is hard to find time for, and it’s easy to end up with pages that say a lot without answering what customers actually want to know.

We write content that explains what you do in plain language, answers real customer questions and naturally includes the keywords that help you rank. Because we also design and build websites, every page is written to fit its layout, with headings, links and calls to action in the right places.

Already have a draft? We also edit and polish existing content, check spelling and grammar, and make it accessible and easy to read.

Website with professionally written content, by CryoDragon

What we write

  • Website page copy
  • Service & location pages
  • Blog posts & articles
  • Page titles & meta descriptions
  • Product descriptions
  • Case studies
  • Newsletters
  • Editing & proofreading

Our writing processResearched, Written, [ice]Optimized[/ice]

Keyword Research

We find the questions and phrases your customers search for before we write a word.

Your Voice

A short interview or questionnaire captures what makes you different and how you like to sound.

Clear Writing

Plain language, scannable headings and a clear call to action on every page.

SEO Built In

Titles, descriptions, headings and internal links optimized as part of the job.

Quill, Scroll and Tome Content Writing [ice]Pricing[/ice]

Writing is billed at $100/h + HST. These are typical starting points; technical or research-heavy topics may take longer.

Quill

Website Page

$200+ per page · about 2 hours
  • Keyword research for the page
  • Up to about 600 words
  • Headings & call to action
  • Page title & meta description
  • One round of revisions
Write My Page

Tome

Full Website Copy

$1,000+ a typical 5-page website
  • Content plan for your whole site
  • Interview or questionnaire
  • Copy for every page
  • SEO titles & descriptions
  • Two rounds of revisions
The Sky’s the Limit

Our writing processFrom Blank Page to [ice]Published[/ice]

Every piece of content follows the same four steps, so it’s accurate, sounds like you and is ready for search.

Research

We study your services, competitors and the questions your customers actually search for.

Interview

A short call or questionnaire captures what makes you different and how you like to sound.

Write

Clear, scannable copy with headings, internal links and a call to action on every page.

Optimize

Page titles, meta descriptions, alt text and structure, checked for accuracy and readability.

What we writeContent for Every Part of [ice]Your Website[/ice]

Whether you need one page or a whole website, we write content that works for both readers and search engines.

  • Website pages: home, about, service, product and location pages
  • Blog posts and articles that answer customer questions
  • Page titles and meta descriptions for Google results
  • FAQs that help visitors and AI-powered search
  • Case studies that show real results
  • Technical and scientific writing in plain language
  • Editing and rewriting of content you already have

Writing for searchContent That Ranks [ice]and Reads Well[/ice]

Search engines have become very good at understanding meaning, and they reward pages that answer a question thoroughly and clearly. AI-powered search tools look for the same thing: well-organized, trustworthy content with clear answers.

That’s why we never stuff keywords into paragraphs. We research what people search for, look at what already ranks, then write something more useful, more specific and better organized. The result helps you rank and, more importantly, helps the people who find it.

Illustrated craig reviewing details on his laptop

Questions we hear a lot Content Writing & SEO Copy [ice]FAQs[/ice]

Will the content be original?

Yes. Everything is written for you from scratch and checked for accuracy. You own the content once it’s paid for.

Do you use AI to write content?

We may use tools to help with research and outlines, but every piece is written, fact-checked and edited by us so it’s accurate and sounds like you.

Can you write for a technical or scientific audience?

Absolutely. With a PhD in Nanotechnology and Biophysics on the team, we’re comfortable with research, healthcare and technical topics.

How do you learn about my business?

Through a short interview or questionnaire, plus any materials you already have. We’ll ask about your customers, services and what makes you different.

Can you post the content to my website?

Yes. We can add it to your website, format it and optimize images as part of the job.

Do you offer regular blog writing?

Yes. Many clients book a set number of posts each month, often alongside our SEO plans.

How long should a website page be?

Long enough to answer the question fully, and no longer. Service pages often benefit from several hundred words or more, while contact pages can be short.

Can you match our brand voice?

Yes. We review your existing materials and can create a short style guide so all your content sounds consistent.

Do you write in French?

We write in English. For French content, we can work with your translator or a professional translation service and handle the website side.

Who owns the content you write?

You do. Once the work is paid for, the content is yours to use anywhere.

Can you update old blog posts?

Yes. Refreshing older articles with current information and better structure is often one of the most effective SEO tasks.

How do you price content writing?

Content is priced per page or per post based on length and research needed, or at our hourly rate for larger projects.