Glint
Campaign Setup
$800
one-time · about 8 hours
- Account setup or audit
- Keyword & competitor research
- Search campaign build
- Ad copy & extensions
- Conversion tracking setup
- Launch & first-week review
Paid search, done carefully Be Found [ice]Today[/ice], Not Someday
SEO builds lasting visibility, but it takes time. Google Ads puts you in front of people who are searching for your services right now, and you only pay when someone clicks.
The catch is that a poorly set-up campaign can spend a lot of money on the wrong clicks. We research the searches that bring real customers, write ads that match them, send visitors to pages built to convert, and track every call, form and sale so you can see exactly what your budget is doing.
Your ad budget is paid directly to Google, so you stay in control of spending, and your account stays in your name.
Google Ads services
- Keyword & competitor research
- Search campaigns
- Display & remarketing
- Ad copy & extensions
- Landing page advice
- Conversion tracking
- Budget & bid management
- Monthly reporting
How we run your campaignsEvery Dollar With a [ice]Purpose[/ice]
The Right Searches
We target the keywords your customers actually use and block the ones that waste money.
Ads That Earn Clicks
Clear, specific ad copy and extensions that stand out from the competition.
Tracking That Proves It
Calls, forms, bookings and sales tracked as conversions, so results are measurable.
Steady Optimization
Regular reviews of search terms, bids and ads to lower your cost per lead over time.
Glint, Shimmer and Aurora Google Ads Management [ice]Packages[/ice]
Management fees are separate from your ad budget, which is paid directly to Google. Larger accounts are quoted at our hourly rate.
Shimmer
Monthly Management
$400+/mo
monthly · minimum 3 months
- Search campaign management
- Search term & keyword reviews
- Bid & budget adjustments
- Ad testing
- Monthly report in plain language
Aurora
Advanced Management
$800+/mo
monthly · minimum 3 months
- Everything in Shimmer
- Display & remarketing campaigns
- Landing page recommendations
- Multiple services or locations
- Monthly strategy call
How Google Ads worksInside the Google Ads [ice]Auction[/ice]
Every time someone searches on Google, an instant auction decides which ads appear and in what order. Understanding that auction is how we get you more clicks for less money.
Keywords
You choose the searches you want to appear for, and the words you don’t, so your budget only goes to relevant clicks.
Ad Rank
Your position depends on your bid, the quality of your ad and landing page, and the extras like phone numbers and links you include.
Quality Score
Google rates expected click-through rate, ad relevance and landing page experience. Higher quality can lower what you pay per click.
Pay per click
You only pay when someone clicks, and you set daily budgets, so spending never runs away from you.
Campaign typesSearch, Shopping, Display and [ice]Performance Max[/ice]
We’ll recommend the right mix for your goals and budget. For most local service businesses, well-structured search campaigns are the best place to start.
- Search campaigns: text ads for people actively looking for your services
- Local campaigns: ads in your service area that drive calls and directions
- Shopping campaigns: product ads with images and prices for online stores
- Display and remarketing: visual ads that remind past visitors about you
- Performance Max: Google’s automated campaigns across search, display, YouTube and more
Our processFrom First Click to [ice]Steady Results[/ice]
Every account follows the same path, whether it’s brand new or one we’re taking over.
Research
Keywords, competitors and what a new customer is worth to you.
Build
Tightly organized campaigns, ads that match each search and negative keywords to block waste.
Track
Conversion tracking for calls, forms and sales, so every dollar can be measured.
Refine
Weekly reviews of search terms, bids and ads, with a plain-language report every month.
Landing pagesLanding Pages That Turn Clicks [ice]Into Customers[/ice]
The best ad in the world won’t help if it sends people to a page that doesn’t answer their question. Because we also design and build websites, we can create focused landing pages for your campaigns with clear headlines, strong calls to action and fast loading times.
Better landing pages also improve your Quality Score, which can lower your cost per click, so your budget goes further.
Our preferred partnerBigger Campaigns, [ice]Same Personal Care[/ice]
We never outsource our work: the people you meet are the people who design, build and manage your campaigns. For larger advertising projects, though, we team up with people we trust.
Park House Solutions is our preferred partner for advertising. Based in Flesherton, Ontario, they run Google Search and Meta advertising campaigns, SEO and web projects for small and mid-sized businesses. When a project calls for more advertising horsepower, we work alongside them, so you get extra expertise without losing the personal service you came to us for.
Questions we hear a lot Google Ads [ice]FAQs[/ice]
How much should I spend on Google Ads?
It depends on your industry and how competitive your keywords are. We’ll estimate typical costs per click for your area and recommend a starting budget you’re comfortable with, then adjust based on results.
Is the ad budget included in your fees?
No. Your ad budget is billed directly to you by Google, so you always see exactly what was spent. Our fees cover setup and management.
Who owns the Google Ads account?
You do. We set up the account in your name, or work in your existing one, and add ourselves as managers.
How soon will I see results?
Ads can start bringing visitors within days. The first month or two is about learning which searches convert best, and results usually improve from there.
Should I do Google Ads or SEO?
Ideally both. Ads bring visitors right away while SEO builds visibility that lasts. Many clients start with ads and use what they learn to guide their SEO.
Do you also run social media ads?
Yes. We plan and manage paid ads on Facebook, Instagram and LinkedIn as part of our social media campaigns.
What is a good click-through rate or cost per click?
It varies widely by industry and location. Instead of chasing averages, we focus on your cost per lead or sale and whether your ads are profitable.
Can you fix an existing Google Ads account?
Yes. We audit existing accounts, fix tracking and structure problems, and often reduce wasted spend quickly.
Is there a minimum commitment?
Monthly management has a three-month minimum, which gives campaigns enough time to gather data and improve.
Will you build a landing page for my ads?
We can. Landing pages are quoted at our hourly rate and usually improve results noticeably.
How do you track phone calls from ads?
We set up call tracking through Google Ads and Google Analytics so calls from your ads and website count as conversions.
Can Google Ads target just Kitchener-Waterloo?
Yes. We can target specific cities, a radius around your business or entire provinces, and adjust bids by location.