Functionality made just for you If It Doesn’t Exist, We’ll [ice]Build[/ice] It
There are tens of thousands of WordPress plugins, yet the feature your business needs most is often the one nobody has made. Stacking five plugins to fake it usually ends in conflicts, slow pages and a site that breaks with every update.
We design and code custom WordPress plugins that do exactly what you need, nothing more. For example, we built a plugin that manages Consumer Choice Award winner profiles: winners submit their information through custom forms, profiles are generated automatically, and the content can be translated for different languages. Every custom plugin needs a custom quote, since each one is a small software project of its own.

Plugins we can build
- Award & winner profiles
- Directories & listings
- Client & member portals
- Custom calculators & quotes
- Forms & workflows
- API integrations
- Custom dashboards
- Data imports & exports
How it works for you How We Build a [ice]Custom[/ice] Plugin
A plugin is software, so we treat it like software: planned, tested and documented.
Requirements First
We map out exactly what the plugin must do, who uses it and what data it handles.
Clean Architecture
Code that follows WordPress standards so it plays nicely with themes and updates.
Security Built In
Input checks, permissions and safe data handling from the very first line.
Friendly Admin Screens
Settings and dashboards your staff can understand without a developer.
Tested & Documented
Tested on staging, with notes so future updates are straightforward.
You Own It
The plugin and its code are yours when the project is complete.
Tried, tested and trustedWordPress Plugins We [ice]Recommend[/ice]
We’ve tested hundreds of plugins over the years. These are the ones we install on client websites again and again because they’re reliable, well supported and play nicely together. When none of them fit, that’s when we build something custom.
Forms & workflows
Formidable Forms
Powerful forms that go far beyond contact pages: quotes, applications, registrations, calculators and forms that create pages automatically.
Learn more about Formidable Forms (opens in a new tab)Custom content
Advanced Custom Fields Pro
Adds structured fields to pages and posts, so your team edits clean form fields instead of fragile layouts.
Learn more about Advanced Custom Fields Pro (opens in a new tab)Multilingual
WPML
Translate your website into French or any other language, with each translation properly set up for search engines.
Learn more about WPML (opens in a new tab)Search engines
Yoast SEO
Page titles, meta descriptions, sitemaps and readability checks that help every page show up well on Google.
Learn more about Yoast SEO (opens in a new tab)Online stores
WooCommerce
The most flexible way to sell products, services, bookings and subscriptions on WordPress.
Learn more about WooCommerce (opens in a new tab)Speed
WP Rocket
Page caching and performance tweaks that make websites load noticeably faster with very little setup.
Learn more about WP Rocket (opens in a new tab)Backups
UpdraftPlus
Scheduled backups to the cloud, so your website can be restored quickly if anything goes wrong.
Learn more about UpdraftPlus (opens in a new tab)Security
Wordfence
A firewall and malware scanner that blocks attacks and alerts you to suspicious activity.
Learn more about Wordfence (opens in a new tab)Email delivery
WP Mail SMTP
Makes sure form notifications and store receipts land in the inbox instead of the spam folder.
Learn more about WP Mail SMTP (opens in a new tab)Web addresses
Permalink Manager Pro
Full control over your page and post URLs, perfect for directories and multilingual sites.
Learn more about Permalink Manager Pro (opens in a new tab)Events
The Events Calendar
Event listings, calendars and venues that are easy to manage and look great on any device.
Learn more about The Events Calendar (opens in a new tab)Accessibility
accessiBe
An AI-powered accessibility interface we often pair with manual fixes as part of our AODA services.
Learn more about accessiBe (opens in a new tab)
Need something none of these can do? Tell us about it and we’ll quote a custom plugin.
Featured projectsFrom the Dragon’s [ice]Lair[/ice]
A few projects that show what we can do. Hover over one to see what it is.
How We [ice]Work[/ice] Together
Every project follows our proven four-phase process. You’ll work directly with Craig and Brenda the whole way, with a live preview on our staging server so you can see progress and give feedback at every step.
Compare Website Packages- PlanWe map out exactly how the wordpress plugins should work, who uses it and what it connects to.
- DesignScreens and flows designed to feel like a natural part of your website and brand.
- Build & testWe develop it on our staging server and test every path before anything goes live.
- Launch & trainWe switch it on, train your team and keep it updated as part of your maintenance plan.
Choosing plugins wiselyHow We Choose [ice]WordPress Plugins[/ice]
There are tens of thousands of WordPress plugins, and quality varies enormously. A poorly built plugin can slow down your site, conflict with others or introduce security holes. Before we recommend or install a plugin, we look at its update history, support, reviews, security record, performance impact and whether it’s actively maintained.
We also ask whether a plugin is needed at all. Sometimes a small amount of custom code is lighter and more reliable than a large plugin that does far more than you need.

Questions we hear a lot WordPress Plugins [ice]FAQs[/ice]
How much does a custom plugin cost?
Every plugin needs a custom quote because the scope varies so much, from a few hours for a small tweak to several weeks for a full portal. Work is billed at $100/h + HST against a clear written estimate.
Will a custom plugin break when WordPress updates?
We build to WordPress coding standards and test against new versions. Our maintenance plans include keeping custom code compatible as WordPress evolves.
Will you install and configure plugins for me?
Yes. Choosing a plugin is only half the job. We install, configure and test it with your theme and other plugins, then keep it updated as part of our maintenance plans.
Which plugins do you recommend?
See our list of recommended plugins above. We pick plugins that are actively maintained, secure and well supported, and we’re happy to set them up and configure them for you.
Can you modify an existing plugin instead?
Sometimes that’s the smartest route. We can extend an existing plugin with a small add-on rather than editing it directly, so updates don’t wipe out your changes.
What was the Consumer Choice Award plugin?
It’s a custom plugin we built to manage award-winner profiles, with submission forms, automatically generated profile pages and translation support. It’s a good example of a problem no off-the-shelf plugin could solve.
How many plugins is too many?
It’s about quality, not quantity. A few poorly built plugins can cause more problems than many well-built ones.
Are free plugins safe?
Many are excellent. We check each plugin’s maintenance and security history before recommending it.
Can plugins slow down my website?
Yes, especially heavy or poorly coded ones. We test performance when adding plugins.
Do you buy premium plugin licences?
We can purchase premium licences in your organization’s name, so you own them and keep access to updates.
What happens if a plugin is abandoned?
We find a maintained replacement or build a custom solution before it becomes a security risk.
Can you audit the plugins on my site?
Yes. We review your plugins and recommend which to keep, replace or remove.
