Website solutions

Custom [ice]WordPress[/ice] Development

Completely custom WordPress themes, designed and coded in-house in Waterloo. No bloated page builders, no template look-alikes: just your brand, built properly.

Custom themes, coded by hand WordPress, Built [ice]Around[/ice] You

WordPress powers a huge share of the web because it’s flexible and easy to update. But most WordPress sites are built on off-the-shelf themes that look like thousands of others and load dozens of features you’ll never use.

Our custom WordPress development means we design your website from a blank page, then code a theme that exists only for you. We create reusable templates for every type of page, so your team can add new content that always looks on-brand, and we keep the code lean so your site stays fast, secure and easy to maintain for years.

Waterloo Central Railway custom WordPress website, designed by CryoDragon

What custom WordPress development includes

  • Custom-coded themes
  • Reusable page templates
  • Custom post types
  • Advanced custom fields
  • Third-party integrations
  • Theme migrations
  • Speed optimization
  • Editor training

How it works for you Why Go Fully [ice]Custom[/ice]?

A custom theme costs more than a template up front, but it pays you back in speed, flexibility and a site nobody else has.

Truly Unique Design

Your site is designed from scratch around your brand and goals, not squeezed into someone else’s layout.

Lean, Fast Code

Only the features you need, so pages load quickly and score well with search engines.

Easy for Your Team

Custom fields and templates make updating content simple and hard to break.

Fewer Security Risks

Fewer third-party plugins means fewer doors for attackers to knock on.

Built to Integrate

Booking, CRMs, memberships and custom features plug in cleanly because we wrote the code.

Yours to Keep

You own the theme and all its code at the end of the project.

How We [ice]Work[/ice] Together

Every project follows our proven four-phase process. You’ll work directly with Craig and Brenda the whole way, with a live preview on our staging server so you can see progress and give feedback at every step.

Compare Website Packages
  1. PlanWe map out exactly how the wordpress development should work, who uses it and what it connects to.
  2. DesignScreens and flows designed to feel like a natural part of your website and brand.
  3. Build & testWe develop it on our staging server and test every path before anything goes live.
  4. Launch & trainWe switch it on, train your team and keep it updated as part of your maintenance plan.

Why WordPressWhy We Build With [ice]WordPress[/ice]

WordPress is the world’s most popular content management system, and for good reason. It’s flexible, well supported, search-engine friendly and easy for non-technical people to update. Its huge ecosystem means almost any feature can be added, from online stores and memberships to bookings and multilingual content.

But WordPress is only as good as how it’s built. Bloated themes, too many plugins and poor hosting create slow, insecure websites. Our WordPress development focuses on lean, custom themes, carefully chosen plugins and clean code, so your site is fast, secure and easy to maintain.

Illustrated craig and Brenda sitting on the CryoDragon

Our WordPress servicesCustom WordPress Development [ice]Services[/ice]

Learn more about our website design and development packages and custom WordPress plugins.

  • Custom WordPress themes designed from scratch
  • Customization of premium themes and frameworks
  • Custom post types, fields and templates
  • Elementor and block editor layouts
  • WooCommerce stores
  • Multilingual sites with WPML
  • Custom plugins and integrations
  • Speed, security and accessibility improvements
  • Migrations from other platforms

Questions we hear a lot WordPress Development [ice]FAQs[/ice]

What’s the difference between a custom theme and a template?

A template (or pre-built theme) is designed for thousands of businesses; we customize it within its limits. A custom theme is designed and coded only for you. Our Frozen, Arctic and Cryo packages explain the trade-offs in time and cost.

Can I still edit my site myself?

Yes, and usually more easily than on a template. We build editing screens around your content, so you fill in fields instead of wrestling with layouts.

Do you use page builders like Elementor?

We can work with them when a client needs it, but for custom development we prefer lean, hand-coded themes because they’re faster and more stable over time.

Can you take over an existing WordPress site?

Often, yes. We’ll review the code and plugins first, then recommend maintenance, repairs or a rebuild depending on its condition.

Is WordPress secure?

WordPress itself is secure when kept updated and built well. Most problems come from outdated plugins and weak passwords, which our maintenance plans address.

Is WordPress good for SEO?

Yes. With a well-built theme and proper setup, WordPress gives you full control over SEO.

Can WordPress handle a large website?

Yes. WordPress powers sites with thousands of pages when it’s built and hosted properly.

Can you speed up my WordPress site?

Yes. We optimize images, reduce plugins, add caching and improve hosting to make sites faster.

Do I need to update WordPress?

Yes. Regular updates keep your site secure and compatible. We can handle them for you.

Can you add features to my WordPress site?

Yes. We add new features with trusted plugins or custom code.

Do you build multilingual WordPress sites?

Yes. We use WPML to build English and French and other multilingual sites.

WordPress or a static HTML site?

WordPress is better if you edit often; static HTML is faster and lower-maintenance if you don’t.