Logo, identity and website, all at once When It’s Time for a [ice]Fresh Look[/ice]
Maybe your logo was drawn on a napkin in 2009. Maybe your website, business cards and trucks all use slightly different colours. Or maybe your business has grown up and your brand hasn’t. A rebrand pulls everything back into one clear, recognizable identity.
Because we design logos, print and websites in the same studio, a rebrand with CryoDragon happens in one coordinated sweep. We research your market, refresh or redesign your logo, build a simple brand guide, and roll it out to your website, stationery, signage and social media so everything finally matches.
What a rebrand can include
- Logo redesign or refresh
- Colour palette & fonts
- Brand guide
- New or updated website
- Business cards & letterheads
- Vehicle & signage graphics
- Social media profiles
- Trade show displays
How it works for you How We Rebrand Without [ice]Losing[/ice] What Works
A rebrand should make people say “wow, they’ve grown”, not “who are they?”. Here’s how we keep the goodwill you’ve built.
Brand Audit
We look at what you have, what your customers recognize and what’s holding you back.
Logo Evolution
From a gentle refresh to a full redesign, with sketches and revisions you approve at every step.
Brand Guide
Colours, fonts and logo rules in one document, so anyone can use your brand correctly.
Website Rollout
Your website is updated or rebuilt to match, often the biggest single impact of a rebrand.
Print & Signage
Stationery, brochures, vehicle decals and booths redesigned in the new style.
Smooth Launch
We help you announce the new look to customers so the change feels like a milestone.
Featured projectsFrom the Dragon’s [ice]Lair[/ice]
A few projects that show what we can do. Hover over one to see what it is.
How We [ice]Work[/ice] Together
Every project follows our proven four-phase process. You’ll work directly with Craig and Brenda the whole way, with a live preview on our staging server so you can see progress and give feedback at every step.
Compare Website Packages- PlanWe map out exactly how the rebranding should work, who uses it and what it connects to.
- DesignScreens and flows designed to feel like a natural part of your website and brand.
- Build & testWe develop it on our staging server and test every path before anything goes live.
- Launch & trainWe switch it on, train your team and keep it updated as part of your maintenance plan.
When to rebrandSigns Your Business Is Ready for a [ice]Rebrand[/ice]
Businesses grow and change. A logo designed when you started may no longer reflect the quality of your work, the customers you serve or the direction you’re heading. Common reasons to rebrand include an outdated look, a merger or new name, expanding into new services or markets, inconsistent branding across materials, or a brand that looks too similar to competitors.
A rebrand doesn’t always mean starting from scratch. Sometimes a refresh, such as cleaner typography, updated colours and a simplified mark, keeps the recognition you’ve built while making your business look current.
Our rebranding processRebranding Your Logo, Website and [ice]Everything Else[/ice]
Because we design logos, websites, print materials and social media graphics, we can roll out your new brand everywhere at once. That avoids the awkward period where your website, business cards and signage all look different.
We start by understanding your business, customers and goals, then design your new identity and test it across real applications. Once approved, we update your website, social profiles, documents and print materials, and give you a brand guide so everything stays consistent. For websites, we make sure your search rankings are protected during the transition.
Questions we hear a lot Rebranding [ice]FAQs[/ice]
Do I need a new logo or just a refresh?
Often a refresh is enough: cleaner lines, updated colours and better versions for screens. We’ll give you an honest recommendation, and if a full redesign isn’t needed, we’ll say so.
How long does a rebrand take?
A logo usually takes a few weeks, and the full rollout depends on how many pieces need updating. Many clients rebrand in stages: logo first, then the website, then print.
Will changing my logo hurt my Google rankings?
Not on its own. If the rebrand includes a new website or domain, we plan redirects and SEO carefully so you keep the rankings you’ve earned.
How much does rebranding cost?
Our Traditional logo package is $800 + HST and our Legendary package with a brand guide is $2,000 + HST. Websites and print are quoted at $100/h + HST, and we’ll put it all in one clear proposal.
Should we change our business name?
Only if your current name causes real problems. A name change is a bigger step than a visual rebrand, and we can help you weigh it.
Can you update our website with the new brand?
Yes. We can restyle your current site or build a new one to match.
Will our customers recognize us after a rebrand?
We plan the transition carefully and can keep familiar elements so customers recognize the change.
What’s included in a brand guide?
Logo usage, colours, fonts, imagery guidelines and examples, so your team and vendors use the brand correctly.
Do you update social media profiles?
Yes. We create new profile images, cover graphics and templates in your new brand.
Can you update signage and vehicles?
We design signage and vehicle graphics and prepare files for your sign or wrap company.
How do we announce a rebrand?
We can help with a launch plan, website announcement and social media posts.
Can you vectorize our current logo first?
Yes. If you only need clean files of your current logo, we can redraw it in vector format.