Most websites collect data that nobody looks at, or worse, data that isn’t accurate. Forms aren’t tracked, calls from phones are invisible, and nobody is sure which pages bring in real customers, so decisions get made on hunches.
We fix that in three steps. First we scope your website the way a customer would and find what’s getting in the way. Then we set up the signals: accurate tracking for every form, call, booking and sale. Finally we read the full spectrum of your results month after month, testing one improvement at a time.
As scientists, we treat conversion rate optimization like an experiment: measure, change one thing, measure again. Everything respects your visitors’ privacy and Canadian privacy law, and you own every account and every piece of data.
Confusing navigation, weak calls to action, long forms and slow pages that make visitors give up.
GA4, Tag Manager and Search Console set up so every important action is counted correctly.
Heatmaps and session insights that show where visitors click, scroll and hesitate.
Leads, bookings and sales by page, campaign and device, explained in plain language.
Prices are for a typical 5–15 page website. Online stores and larger sites are quoted at our hourly rate.
Conversion Audit
Analytics & Tracking Setup
Monthly Insights & Testing
Analytics can drown you in numbers. We focus on the handful that tell you whether your website is doing its job.
The percentage of visitors who call, book, buy or send an enquiry. The single most important number on most websites.
What each enquiry or sale costs you, by channel, so you know where your marketing budget works hardest.
How many visits are meaningful, measured by time on site, pages viewed or key actions taken.
How many people start a form and how many finish it. Drop-offs point straight to friction.
Where visitors come from: search, ads, social media, email or other websites.
How your website performs on phones versus computers, where problems often hide.
Conversion rate optimization works best as a steady cycle of small, measured improvements rather than one big redesign.
We review your key pages like a customer would, check speed and mobile usability, and list every source of friction.
We make sure every form, call, booking and sale is tracked accurately, so we can measure the effect of every change.
We make one change at a time, such as a clearer headline, a shorter form or a stronger call to action, and compare the results.
Each month we read the full picture, keep what works and plan the next improvement.
Good analytics doesn’t require collecting everything. We configure Google Analytics 4 and Tag Manager to measure the actions that matter while respecting your visitors’ privacy and Canadian privacy law.
We can help you update your privacy policy to explain what you collect and why. You own every account we set up, and you can remove our access at any time.
It’s the process of increasing the share of visitors who take an action you care about, like calling, booking or buying. It combines accurate tracking, careful review and small, tested improvements.
If you want to know where visitors come from and what they do, yes. It’s free, and we set it up so it measures the actions that matter to your business.
Yes, when it’s done transparently. We configure analytics with privacy in mind and can help you update your privacy policy to describe what you collect.
You do. We set up accounts in your name and add ourselves as users, so your data stays with you.
Yes. Audits and tracking work on almost any website, including WordPress, Shopify, Wix and Squarespace.
SEO brings more people to your website. CRO and analytics help more of those visitors become customers. They work best together.
It depends heavily on your industry, traffic source and what counts as a conversion. The most useful benchmark is your own past performance.
Heatmaps show where visitors click, move and scroll on a page, helping us see which content gets attention and where people lose interest.
A/B testing needs steady traffic, but every website benefits from a conversion audit and accurate tracking.
Yes. We track clicks on phone numbers and can set up call tracking for ads.
Set up properly through Google Tag Manager, analytics adds very little load time.
We ask you to add us as a user to your Google accounts. You keep ownership and can remove access any time.
