Business-to-business web design Win the [ice]Shortlist[/ice]
Business buyers research quietly before they ever contact you. By the time a purchasing manager or engineer fills out your form, they’ve already compared your capabilities, certifications and case studies with two or three competitors online.
We build B2B websites that make that research easy: clear capability pages, spec sheets, project galleries, quote request forms and client portals where it makes sense. The goal is simple: make your company the obvious choice on the shortlist.
Types of businesses we serve
- Manufacturers & fabricators
- Distributors & wholesalers
- Software & SaaS
- Engineering firms
- Industrial suppliers
- Professional services
- Labs & testing
- Consultancies
What matters to your audience What a Great B2B Website [ice]Needs[/ice]
B2B websites have a different job than consumer sites: they support committees, longer decisions and technical questions. These features help.
Capabilities, Clearly
Organized service and product pages with the technical details buyers need.
Quote Requests
Custom RFQ forms that collect the right specs the first time.
Client Portals
Secure logins for orders, invoices, documents or licences.
Proof & Projects
Case studies, galleries and certifications that build credibility.
Industry SEO
Rank for the specific products and services your buyers search for.
CRM Integration
Leads flow into the tools your sales team already uses.
Featured projectsFrom the Dragon’s [ice]Lair[/ice]
A few projects that show what we can do. Hover over one to see what it is.
How We [ice]Work[/ice] Together
Every project follows our proven four-phase process. You’ll work directly with Craig and Brenda the whole way, with a live preview on our staging server so you can see progress and give feedback at every step.
Compare Website Packages- DiscoverWe learn about your clients, your goals and what makes you different from the competition.
- DesignLayouts, colours and calls to action designed around what your clients need to see first.
- DevelopWe build every page and feature, then test on phones, tablets, browsers and screen readers.
- Launch & supportWe launch, train your team and stay on for hosting, maintenance and SEO.
Selling to businessesB2B Websites Built for [ice]Longer Sales Cycles[/ice]
Business buyers research carefully before they ever contact a supplier. Often several people are involved in the decision, and each needs different information: technical specifications for engineers, pricing and terms for purchasing, case studies and credentials for management. A strong B2B website supports every stage of that process.
We design B2B websites with detailed product and service pages, downloadable spec sheets, case studies, certifications, industry pages and clear calls to action like request-a-quote and book-a-demo forms. The goal is to answer buyers’ questions so thoroughly that your sales team receives better-qualified leads.
Lead generationTurning B2B Website Visitors Into [ice]Qualified Leads[/ice]
B2B websites rarely close a sale online, so the most important conversions are enquiries, quote requests and downloads. We design forms that collect the information your team needs without asking too much, track every conversion in Google Analytics and can connect forms to your CRM.
Search is often where B2B buyers start. Technical content, application pages and industry-specific landing pages help you rank for the detailed searches engineers and purchasers use.
Questions we hear a lot B2B [ice]FAQs[/ice]
Can buyers request quotes online?
Yes. We build custom quote forms for each product line, like we did for Ontario Labels.
Can you build a client portal?
We can. FireAcad’s portal lets customers download invoices, licences and support content.
Do you write technical content?
We can help structure and polish it. You know your products best, so we usually work from your notes and spec sheets.
Can you sell online to other businesses?
Yes. Wholesale pricing, account-based catalogues and purchase orders are all possible with our E-Commerce websites.
How long does a B2B website project take?
Most B2B websites take a few months, depending on the number of products, pages and integrations.
Can you help with trade show materials?
Yes. We design booth graphics, brochures and presentations that match your website.
Can you connect our website to a CRM?
Yes. Forms can send leads to CRMs like HubSpot or Salesforce, depending on the system.
Can customers download spec sheets?
Yes. We create downloadable resource libraries, optionally gated behind a form.
Can you write case studies?
Yes. We interview you and write case studies that show results for real clients.
Do you build bilingual B2B websites?
Yes. We build English and French websites for companies serving Canadian markets.
Can our distributors log in for pricing?
Yes. We can add dealer or distributor portals with restricted pricing and documents.
Can you help with LinkedIn?
Yes. We design LinkedIn graphics and can support your LinkedIn presence.