Recovering money businesses didn’t know they were owed A Sharp New Website for [ice]TRS[/ice]
TRS Tax Recovery Services helps Canadian businesses find and recover overpaid sales taxes, and prepares them for GST/HST audits before the Canada Revenue Agency comes knocking. Their clients are finance teams and business owners who want expert answers quickly, without wading through jargon.
TRS needed a website that looked as precise as their work, explained their services in plain language and gave them a polished home for a new product launch: a GST/HST Audit Tool for businesses that want to check their own records.
The finished project
How we approached it Case Study: Turning Tax Talk into [ice]Trust[/ice]
We designed a clean, corporate website with bold typography, generous whitespace and a clear path from “Do I have money to recover?” to “Let’s talk.” Here are some of the highlights:
Credibility at First Glance
A crisp, professional layout with strong headlines and a friendly portrait helps visitors trust the team behind the numbers.
Plain-Language Services
Each service is explained in everyday terms, so a business owner can understand the value without a tax glossary.
Product Launch Landing Page
A focused landing page for the GST/HST Audit Tool, with a device mockup, key benefits and a single, clear call to action.
Lead-Focused Calls to Action
Consultation and contact buttons are placed where questions naturally come up, turning interest into enquiries.
Responsive on Every Screen
Finance teams read on laptops; owners read on phones. The site adapts beautifully to both.
Secure & Fast
SSL, tidy code and optimized images keep the site quick and trustworthy, two things a tax firm can’t do without.
Built for Busy Decision Makers
Business owners don’t browse tax websites for fun. They arrive with a question, a deadline or a letter from the CRA. We structured the site so every page answers a real question quickly and points to the next step.
The new audit-tool landing page gives TRS a launchpad for marketing campaigns, so they can send traffic to one focused page instead of the whole website.
- Sales tax recovery services
- GST/HST audit preparation
- Audit Tool landing page
- Team & credentials
- Consultation calls to action
- Mobile-friendly layout
- Contact & enquiry forms
- SEO-ready page structure
