Billboard & character design

Jet Express Car Wash Billboard

Jet Express is a car wash that wanted a bold, fun roadside billboard to catch drivers’ attention.

Project overviewJet Express Car Wash

Billboards have about three seconds to make an impression, so we kept the message short and the visuals loud: big, slanted lettering and a cheerful cartoon jet that leaves a trail of bubbles behind it.

The artwork was prepared at large-format print resolution and works on smaller signs and social media too.

What we did

  • Billboard design
  • Custom cartoon jet character
  • Large-format print files