Kitchener-Waterloo website & graphic design studio

About [ice]CryoDragon[/ice]

Follow CryoDragon’s journey, explore our talents, and discover why businesses enjoy working with our trustworthy, honest, and hardworking creative team.

Our story starts here A Husband-and-Wife Web Design Studio in [ice]Waterloo[/ice]

CryoDragon Inc. is a full-service website and graphic design studio based in Waterloo, Ontario, run by husband-and-wife team Craig and Brenda. We launched in 2015 with one purpose: to give businesses a complete range of solutions for their brand identity, from the first logo sketch to a custom website, and all the hosting, maintenance and marketing that keeps it working afterwards.

We excel at collaborating with our clients while listening and delivering on their web and graphic design needs. Throughout our process, we maintain full transparency in our activities and costs to create long-term partnerships with our clients.

Today we design and develop websites for businesses, non-profits, research labs and professional societies across Kitchener-Waterloo and Waterloo Region, throughout Ontario and Canada, and for clients in the United States and the United Kingdom. Every project is handled by the two of us, from custom WordPress development and E-Commerce to SEO, AODA accessibility, logos and scientific illustrations.

With decades of combined experience in website design and graphics, we are fully committed to each of our clients and look forward to working with each and every one of them, no matter how large or small their project is.

Illustration of Craig and Brenda working together at a computer

Where our name comes from

cryoGreek for “icy cold” drakonGreek for “serpent” or “dragon” CryoDragona dragon at home in the frozen North

It’s also why our logo is an icy, scaled serpent curled into the shape of a “C”.

  • 2015Founded in Waterloo
  • 11Years as a ThreeBestRated top 3
  • 8Consumer Choice Awards
  • 2Owners, zero outsourcing

The people behind the dragon Meet the Dragon [ice]Riders[/ice]

CryoDragon was born out of the passion of two best friends turned husband and wife. Craig keeps the dragon fed and flying behind the scenes; Brenda draws, designs and does the talking. It’s not just a business to us; it’s our story, it’s our success, and it symbolizes our growth and dedication to our choices in life. We aren’t in this business to be the biggest; we’re in it to make a difference in the businesses we work with.

Illustrated character of Craig Christoff

Craig Christoff

President & Creative Director

Dragon-rider power: Telling you the honest truth, every single time (even when it’s not what you expected to hear)

  • Web development
  • Hosting & website care
  • Project management
  • Photography & video

Craig is the co-founder of CryoDragon Inc. and the dragon rider who keeps everything running behind the scenes. He studied Advanced Web Design and Development at the University of Waterloo and handles our web development, website management and hosting, photography and videography, and the day-to-day operations of the studio. Having worked in health care, law enforcement, corporate management, manufacturing, education and the non-profit sector, he can usually speak your industry’s language, and he constantly upgrades his skills to keep your website fast, secure and up to date.

Illustrated character of Brenda Yasie Lee, PhD

Brenda Yasie Lee, PhD

Creative Director

Dragon-rider power: Applying the scientific method to everything, right down to the smallest detail on your website

  • Illustration
  • User experience & custom development
  • Communications & sales
  • Science speak

Brenda co-founded CryoDragon Inc. to pursue her passion for digital and traditional art. She is our illustrator, user-experience designer and custom developer, and usually the first person you’ll talk to when you get in touch with us. A physicist with a PhD in Nanotechnology and Biophysics from the University of Waterloo, she teaches physics at the university on a regular basis and leads all of our scientific illustration work, designing science illustrations and journal covers for researchers internationally.

Why clients stay with us The Dragon Rider’s [ice]Code[/ice]

Every dragon rider swears an oath. Ours is a promise to every client who climbs aboard: four rules we’ve followed since day one, and the reason so many of our clients have stayed with us for years.

  1. 1

    Ride Together, Start to Finish

    You work directly with Craig and Brenda from the first conversation to launch day and long after it. No account managers, no hand-offs, and none of our core work is ever outsourced.

  2. 2

    Say It Straight

    One clear hourly rate, detailed written proposals and honest advice, even when the honest answer is “you don’t need that”. If anything changes, we agree on it together first.

  3. 3

    Hand Over the Keys

    When the final payment is made, the copyright and source files for your website, logo and graphics are yours. You’re never locked in to us.

  4. 4

    Test, Learn, Repeat

    A developer and a physicist run this lair, so we test everything, measure what matters and keep upgrading our skills so your project gets the best of what we’ve learned.

Since 2015 Our [ice]Flight Path[/ice] So Far

  1. 2015

    The dragon hatches

    CryoDragon Inc. launches in Waterloo, Ontario, with one goal: give businesses a complete set of solutions for their brand identity, from logos to websites.

  2. 2016

    First awards and our first donated website

    Named one of the Top 3 Web Designers in Waterloo by ThreeBestRated for the first time. The same year, we launch our charitable giving program and donate our first website to a deserving non-profit.

  3. 2017

    Leveling up to custom CMS development

    We upgrade our skills and start building fully custom content management systems and themes, so clients get websites that fit their business instead of a template.

  4. 2018

    Accessibility for everyone

    We begin offering AODA website accessibility services: audits, remediation, accessible documents and staff training to help Ontario organizations meet WCAG 2.0 Level AA.

  5. 2020

    Consumer Choice Award winners

    Waterloo Region names us a Consumer Choice Award winner for Web Design, an honour we’ve earned every year since.

  6. 2022

    Our own hosting lair

    We launch our website hosting services so clients can have their website, hosting and maintenance looked after by the same two people who built it.

  7. 2027

    A brand new lair

    More upgrades, a new business email and domain service, and a brand new website built on everything we’ve learned over the years. The dragon is still flying, and still just the two of us at the reins.

We are grateful to our clients Amazing Clients = Amazing [ice]Experiences[/ice]

During my first meeting with the CryoDragon team, Brenda and Craig explained in detail my choices of different options for a website, the costs and the duration of the process and they provided documentation to simplify my eventual choice. Very professional and no pressure. The completion of the project was on time, the costs were as promised and the end result is a great looking and working website, which has already shown results.

Dirk van WijkCountry Mile Bus Lines

The experience of using this service was – in one word – excellent! Every aspect of this project was handled with professionalism and delivered a first-rate customer service experience. CryoDragon responded rapidly to my first email inquiry, in stark contrast to many other agencies that I contacted. Overall, it was a fantastic and entirely positive experience, and enormous value for the price.

Chris LangeConferencePosters.ca

CryoDragon created our web site for the Biophysical Society of Canada. CryoDragon was prompt and professional, incorporated all the required features into the web site, and delivered the final product on time. The Biophysical Society of Canada is indebted to the outstanding work of CryoDragon and their commitment to this project.

Dr. John BaenzigerBiophysical Society of Canada

CryoDragon is a rare company. Brenda and Craig work tirelessly to achieve 100% customer satisfaction. They are informative, highly responsive, incredibly patient and charitable. With CryoDragon, I feel like we not only gained a website, we gained a partner.

Eva VlasovArgus Residence for Young People

We are very happy with the prompt and professional service we received from CryoDragon. Brenda & Craig went above and beyond our expectations. Thank you for taking our vision and helping us make it a reality. Our revamped website looks amazing!

Michael Schatz & Amy KubeAstron Specialty Metals

We recently contacted CryoDragon to make some modifications to our existing website. I was impressed with the speed in which they were able to accomplish the task at hand. They were faced with the challenge of looking at existing programming that was already in place and were required to make changes to software which they needed to learn from scratch. A job well done!

Ed JanssenStrongPoint Automation

Who Have We Worked With?

  • University of Waterloo
  • Wilfrid Laurier University
  • Cambridge Memorial Hospital
  • University of Toronto
  • University of Oxford
  • SickKids
  • Dalhousie University
  • Carleton University
  • Biophysical Society of Canada
  • Vista Hospitality
  • Waterloo Central Railway
  • Waterloo-Wellington Science & Engineering Fair
  • StrongPoint Automation
  • Argus Residence for Young People
  • Astron Specialty Metals
  • Fire Academy
  • Ontario Labels
  • CSMSCM

Our approachWhy Small Is Our [ice]Superpower[/ice]

CryoDragon is intentionally small. Instead of growing into an agency with layers of account managers, junior designers and outsourced developers, we’ve chosen to stay a two-person studio where the owners do the work. That means you always talk to the people designing and building your project, decisions are made quickly and nothing gets lost in translation.

Being small also keeps us focused. We take on a limited number of projects at a time, so each one gets our full attention. Many of our clients have worked with us for years, coming back for new websites, logos, print materials and ongoing support, because they know exactly who they’re dealing with.

Our combination of skills is unusual for a studio our size. Craig brings years of web design and development experience and a training in advanced web design and development. Brenda brings a scientist’s eye for detail, a PhD in Nanotechnology and Biophysics, experience teaching at the University of Waterloo and a talent for illustration. Together, we cover design, development, writing, photography and scientific communication.

Illustrated craig and Brenda reviewing work together

What we believeThe Values Behind [ice]Every Project[/ice]

Honesty and transparency

We price our work clearly, explain our recommendations and tell you when something isn’t worth doing. If a simpler, cheaper option will meet your needs, we’ll say so.

Quality that lasts

We write clean code, design with care and test thoroughly, because a website should keep working well long after launch.

Accessibility for everyone

We believe the web should work for everyone, so accessibility is part of every project, not an optional extra.

Lifelong learning

Web technology changes constantly. We keep learning, testing new tools and improving our process, so our clients benefit from current best practices.

Community

We support local organizations through our charitable website donations and non-profit and academic discounts, and we’re proud members of the Kitchener-Waterloo business community.

Let’s answer your burning questions Some Quick [ice]FAQs[/ice] About Our Company

We get asked a lot of questions on a regular basis about our company name, our services, how we price our services, and ownership of material after a project is done. We’ve compiled a streamlined list of FAQs below in case you have the same questions that many others have had!

Icy dragon claw marks
Why did you name yourselves CryoDragon?

When we started out, we wanted a brand that would stand out, leave a mark, and symbolize what we are about. And what better mascot could we choose to symbolize legendary creations than a dragon?

Since we live in Canada, we wanted our dragon to live and survive up in the North. As a result, we decided on a frozen, icy dragon. We fused the Greek word for “icy cold”, cryo, with the word dragon to create CryoDragon.

Science fact: did you know that a real “cryodragon” was found in Canada and placed in the Azhdarchidae family in 2019? Cryodrakon boreas is the only known pterosaur skeleton to have been found in our country!

Who will I be working with for each project? Do you outsource?

For all projects at CryoDragon, you will be dealing with both Craig and Brenda as the only points of contact. We absolutely do not outsource any of our core services. Keeping everything in-house helps us save time, work efficiently, and ensure deadlines are being met for each of our clients.

How do you price your services?

We are very transparent with our prices and do not have any “hidden costs”. For our website design, graphic design, photography and support services, we charge one hourly rate of $100/h + HST because every project is unique. Our packages for websites, logos, hosting and maintenance are simply our typical build times at that rate, so you always know where the number comes from.

Who owns the copyright to design materials after a project is completed?

At CryoDragon, we have a simple code that we always adhere to. For the duration of the project, CryoDragon owns the copyright for all design materials created and provided by our company. However, when the project is completed and the final payment has been received, that copyright and ownership is transferred to our clients. We make sure that you own everything at the end of each project.

Do you just offer Waterloo website design or do you service other locations too?

Although we are based in Kitchener-Waterloo, we are flexible in our areas of service. We generally work on Waterloo website design projects along with those from surrounding areas like Kitchener, Cambridge, Guelph, Hamilton and the GTA. However, with today’s technology in communication, we have and constantly work with clients throughout Canada and across the globe.

Why do website costs vary between different companies?

If you contact different web design companies around Kitchener-Waterloo or between provinces, you’ll notice that the prices for a website vary significantly, from a few hundred dollars to tens of thousands of dollars. The simple answer is a combination of experience, complexity, location and service.

A website can be made easily with the website builders available to consumers nowadays, but these sites are usually quite limited because they are stuck to a rigid template. Designing and developing a good, attractive website that goes past those limits takes time, knowledge and skill, and that is what sets different companies apart.

At CryoDragon, we specialize in design, development and support. We are extremely good at design (both aesthetic design and user experience design), and we know how to code. Most importantly, we provide our professional input and advice for our clients’ online and design needs. Contact us today for a free estimate.

Are you really a husband-and-wife team?

We are! Craig and Brenda were best friends long before they were business partners (or married). Craig runs the behind-the-scenes side of CryoDragon: development, hosting, project management and day-to-day operations. Brenda is the illustrator, user-experience designer and science person, and she’s usually the first voice you’ll hear when you get in touch. Between the two of us, every project gets both a builder and an artist.

Do you offer discounts?

Yes. Registered non-profits and charities, and academic and research projects, receive roughly 15% off our hourly services, and we can work out custom discounts depending on the type and size of your project. Clients on a maintenance plan also save on billable work. See our discounts.

What is it like working with a two-person team?

In a word: personal. There are no account managers or hand-offs between departments. The people you talk to are the people designing and building your project, so questions get answered quickly and nothing gets lost in translation. And because we are small, we only take on as many projects as we can give our full attention to.

Are you available outside of regular business hours?

Our office hours are Monday to Friday, but we offer extended hours for our clients. If you need a call in the evening, a quick fix before a big launch, or a meeting that works around your own schedule, just let us know and we’ll do our best to make it happen.

Do you give back to the community?

Absolutely. Since 2016 we have donated websites to deserving organizations through our charitable website giveaway, including One Diaper Canada and the Waterloo-Wellington Science & Engineering Fair. Non-profits and academic projects can also ask about special pricing when they request a free estimate.

Can you help with more than websites?

Yes! Websites are our main craft, but we also design logos and complete branding packages, corporate print materials, custom graphics and scientific illustrations. After launch, we can host and maintain your website and set up and manage your business email and domain, so everything lives under one (icy) roof. See all of our services.